DowHouse art directed Maker Faire for nearly the entire lifespan of the event, and was responsible for the design of Makey—the robot mascot who’s been seen in Times Square, the halls of Paris City Hall, tattooed on superfans, and beyond. From 2007 through 2019, DowHouse created just about everything for the Maker Faire flagship Bay Area and New York events (ad campaigns—both print and digital, program guides, signage, media decks, apparel, credentials, tickets, wristbands, stickers, buttons, oh my!) , as well as more identity and collateral for the global events and other Maker Media ventures.
Marietta, well-regarded and beloved after four decades of winemaking, underwent a recent rebranding and radically refreshed its labels. They came to DowHouse to build out collateral and point-of-sale to support the new look—including shippers, case cards, shelf talkers, technical sheets, accolades and sell sheets, and more.
DowHouse collaborated with Julie at the very beginning of her business in 2004, designing the logo, menus and packaging for the then fledgling cafe. More than a decade and a half later, Julie’s has evolved into a valued neighborhood nexus in both Alameda and Oakland; the cafe’s look & feel evolves with it while staying true to its organic roots.
Campo Fina is more than a restaurant and the design that comes with that—menus, matchboxes, signage—has to reflect its standing as a community hub. Campo Fina believes in and creates regular opportunities for gathering, from late night dance parties to an annual summer bocce tournament. That means there are bountiful opportunities to create fresh new materials to pack the house and regularly raise the roof.
The launch of new products at one of the industry’s biggest trade shows, Eurobike, calls for a look book. Yeti has a deep library of gorgeous photography assets, and a strong existing brand identity—which made DowHouse’s job creating their trade show materials nearly effortless.
DowHouse was approached in 2016 to redesign the identity of this non-profit and create graphic standards to help guide a lean staff and volunteers in creating marketing materials. The School Garden Network returned a couple years later to expand the branding into their program identities, and create postcard templates for their many events.
LandPaths brought in DowHouse for help in unifying their marketing materials and outreach communications, with an initial deliverable of a brochure. They were guided towards a deep-dive of internal messaging and mission analysis that ultimately led to their first ever Annual Report, as well as branding guidelines, donor outreach and more—and a far more consistent look and feel. The work continues!
The bike culture magazine was a complete redesign from the initial launch, cover to cover. Organization and wayfinding were of particular consideration, including development of department headers and treatment of feature articles. Creative direction, project & advertiser management, and front-to-back design continued for fourteen quarterly issues, as well as three special editions.
DowHouse’s time with BikeMonkey also included materials for its wide roster of events—posters, logos, apparel, rider guides, and more for Levi’s GranFondo, as well as many mountain biking races.
Front Porch Farm, a farm and vineyard in Healdsburg, California, is the magical creation point of a huge variety of agricultural-based goods—from fruits and vegetables to high end wine to sustainable meats. Their retail distribution includes farmers markets and other direct-to-consumer outlets, as well as a wide variety of events. Their exceptional range of products requires materials with both high flexibility as well as adherence to a vast set of government regulation. Over the years, design has included online and print promotion, packaging and farm products labelling systems, and more.
The independent school in Healdsburg, California, like most schools nationwide, relies on fundraising to build its budget. The parent community greatly benefited from understanding where the money goes, and the school hit its 100% family participation goal for the first time ever.
The Fat Cyclist, aka “Fatty”, compiled his popular blog into two “Best of” editions. Book design is a particular favorite of DowHouse, and Fatty’s existing logo was especially fun to parlay into publication design.
Kim Dow was part of the Occidental Bohemian Farmers Market’s founding launch team in 2002, and drove the graphic identity for its 17-season run—from logo design to signage to print & digital ads to event materials.